Episode 18
018 Eco-Conscious & Human-First Business with Alida Boer
I am honored to have social entrepreneur Alida Boer on this episode of Bewitching the Home. Alida is the founder of two eco-conscious, human-first businesses, Nolé and Marias. We talk about her journey to develop these businesses and how they help both people and the planet. Alida also shares what home is to her and the rituals she’s currently incorporating into her life.
Guest Bio
CEO and founder of Nolé and Marias, Alida is a social entrepreneur on a mission to leave a positive mark on the planet through eco-conscious, human-first businesses.
She created her first company, MARIAS, after seeing the immense talent of female artisans who could not provide proper financial support for their families. What started as a small group of weavers from the village of Pastores has grown into a network of over 500 craftswomen throughout Guatemala who now have the opportunity to bring home a fair income.
Next, Alida discovered an ingredient that changed her hair and inspired her newest venture, NOLÉ. Struggling with postpartum hair loss, she was recommended a popular Central American ingredient known as "batana oil." She partnered with a local chemist to develop hair care products that used this ingredient.
In tune with her ecological and human values, she also ensured that the line was totally free of any ingredients that were toxic to the human body or damaging to the environment. So, she created shampoo and conditioner bars without any sulfates, salt, silicone, parabens, cruelty, or plastic.
In addition to entrepreneurship, Alida was granted an Aspen Institute CALI Fellowship, through which she continues to address issues within Guatemala and work on developing initiatives that benefit the underprivileged.
Featured in this episode
Featured candle: Beeswax candle from Mithras Candle
Featured brew: Champagne Oolong Tea from Paru Tea Bar
Featured Tarot deck: La Flora Tarot
Episode Highlights
02:29 - Card pull from La Flora Tarot
05:08 - What is home for Alida
06:05 - How Alida and Rachel first connected
07:07 - Alida’s inspiration and journey to develop her businesses
17:09 - Alida shares more about Marias bags and why she was drawn to share these beautiful textiles
22:37 - How Alida gathered a team to help her build both businesses
26:26 - What rituals Alida is currently incorporating in her life
28:56 - What’s next for Alida
Connect with Alida
Websites:
On Instagram:
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